Author: Rodrigo Pinto

As long as you don’t understand in detail what Digital Transformation is, your team will continue to make great efforts with low results. Understand at once and get ahead! Can digital transformation help me do more with less? Can I deliver more results in my company? Working more efficiently, which generates more deliveries? What can I improve in my daily life, to be more digital? These are some of the many doubts that come to us every day about what it is and what the benefits of this digital transformation are… However, there is still a lot of nebulosity about the topic, both due to lack of consistent information and to fads of many trying to sell this type of service or make these changes, each in their own way. Like many other fashions from the past and others that will appear in the future, they can be exaggerated at some point by those who don’t understand the subject. However, the doubts mentioned above remain in people’s minds. Well, but the fact is that it is not enough for companies to follow fashion or do something just “for the English to see”, in a mechanical way… As Antonio Costa, partner at Agile.Inc: “No At the end of the day, the customer will buy your product or service, not because you use Agility or because you do Digital Transformation. The customer will buy your product because you actually generate some value in their life.”

What is happening in the market?

Basically, much of the digital transformation is based on the Fourth Industrial Revolution, which is happening in the market today.

• The First Industrial Revolution used the energy of water and steam to mechanize production.
• The Second used electrical energy to create mass production.
• Third used electronics and information technology to automate production.
• Now, the Fourth Industrial Revolution is consolidating into the Third – the digital revolution that has been taking place since the middle of the last century. It is characterized by a fusion of technologies that is blurring the lines between the physical, digital and biological realms.

Fonte: https://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond/

The way people are connected by cell phones, the new generations that arise from customers, from employees who were born in a digital world and behave totally different, the power of new technologies such as 3D printing, nanotechnology, IoT, IA, among others, all of this makes the world and the business much more complex and dynamic, within the VUCA scenario, as it is widely spoken. In other words, companies need to adapt to this new reality! As it says  Fernando De La Riva: “We are using 19th century management theories, with 20th century organizational and incentive structures, in a 21st century business environment. VUCA is the new normal in the business environment.”

What is actually not Digital Transformation?

Given this market scenario, let’s first understand what Digital Transformation is not: – It is not prescriptive that you buy and come in a box, you just need to install it; – It’s not a silver bullet; – It’s not just “putting on a nimble outfit” and making very common basic mistakes; – Definitely not channel scanning; – It is not about paying for training for the team, when there is a surplus budget, to follow a trend and market evolution.

But, what is this Digital Transformation?

Digital Transformation is a process of change with the objective of helping companies to obtain more results, to deliver more constant value, to work in a more responsive way, producing more and more in line with the current needs of customers and employees. We, at Agile.Inc, understand by Digital Transformation as: A fundamental change in the way the company organizes</ strong>, using technology, people</strong >, processes and business models< em>, aiming to be adapted to a more complex and dynamic universe, where it is essential to focus on generating customer value. This will be decisive in the life of companies: the more digital mindset the organization has, the greater competitive advantage in the market it will have in this new VUCA world. This concept consists of several points, such as: – Change the way the areas of a company connect when working together, mainly supporting the business areas; – Really put the customer at the center of decision making; – Have more transparency and give visibility to what is happening to everyone; – Prioritize deliveries and always ask yourself “are we doing the right thing?”; – Integrate the Agile mindset on a daily basis within teams; – Decentralize decisions, but with high alignment;

The risk of not doing it right is very latent

A lot of doubts may be going through your mind right now, especially that feeling of not doing or preparing for the digital transformation yet. And this is very risky! In recent surveys, it was identified that the risk of not doing the Digital Transformation correctly is the number 1 threat identified by directors, executives and C-levels in 2019. “Existing operations and legacy technology infrastructure pose a risk for companies that can’t transform quickly enough to compete with those that were ‘born digital,’” reveals a study by the University of Carolina’s Risk Management Initiative North and management consulting firm Protiviti Inc.

Fonte: https://blogs.wsj.com/riskandcompliance/2018/12/05/businesses-predict-digital-transformation-to-be-biggest-risk-factors-in-2019/

In other words, if the company is not able to carry out the correct Digital Transformation, it will lose market space for organizations that are managing to do the process properly. Taking into account that some companies were born digital, they are already customers centric and have conquered the preference of their customers; and they have a strong culture and a mindset of innovation and continuous improvement, from the choice of employees, internal processes, to the attitude of their leadership.

Conclusion

With all these facts and explanations on one of the most talked about issues in recent times, do you feel prepared to make this fundamental change in the way your organization works? How to make this transformation happen in the best possible way, so that the company can take the lead? How not to fall behind and be forced to react desperately in the future? These are questions that many executives have and to answer those questions that we at Agile.Inc work on. Do you have any other questions? Tell us here in the comments!

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