In 2012, Henrik Kniberg, a consultant at Spotify, along with another consultant, designed and executed the organizational structure called the “Spotify Model”. This concept is nothing more than the organizational culture that the company would start to apply internally. To better understand the famous “Spotify Model”, check out this content here and also this one […]

Check out important data and the opinion of great experts on these subjects It is not news that more and more technology and innovation are advancing rapidly and making our routine (work and personal) much more practical and functional. Even with the advent of the pandemic caused by Covid-19, it is noticeable how much these […]

Find out how to make your organization safer, more sustainable and more productive for this new way of working. The sudden shift to the home office caused by the Covid-19 pandemic has caused many companies to rethink their work formats. Nowadays – in which many people have already been able to return to offices, it […]

Every day we see people working and working hard to achieve goals or the agreed scope for a project. I rarely see people and teams wondering why that project and delivery is important to the company. The vision of the strategic level created with a future objective is quickly broken so that the team that […]

How user experience and customer focus help you truly satisfy the consumer in an increasingly volatile and uncertain era If there is something that is constantly desired by any business these days it is to achieve customer satisfaction, whether in a product or service. And do you know what the real reason for this great […]

The world is changing and it’s becoming more technological and digital. With this, it is already a fact that people are really adapting and adhering to new ways of consuming any type of product and/or service. According to the Brazilian Electronic Commerce Association (Abcomm), between January and November 2020, online purchases grew 70.3% compared to […]

Hiring Information Technology professionals is increasingly difficult. According to data from the Brazilian Association of Information Technology and Communication Companies (Brasscom), by the year 2024, Brazil will need 420 one thousand Information Technology (IT) professionals. Brasscom also warns that the country trains approximately 46 thousand professionals a year. With these data, it is clear that […]

During the consulting and even leadership training processes, I see that managers who are building new teams – whether hiring a new employee or relocating internally, they often have an individualized thought about that particular professional. – What’s the curriculum? – Where did you go to school? Has worked? – Courses? Certifications?   It all […]

The search of companies for innovative solutions to complex and common problems in the day-to-day of modern business is enormous. Therefore, most leaders and those responsible for taking certain types of decisions are formed by people who have creative, critical and quick thinking. However, at some point the blockage arrives and the difficulty of solving […]

The term DevOps emerged in 2008 in a talk by Patrick Debois, at the Agile Conference in Toronto and its main objective was to simplify and reduce the difficulty of interaction between the areas of </span >development, IT operations, quality engineering and security. However, even before this culture was created (yes, DevOps is a culture), […]

In an increasingly competitive market, having a strategy that makes you outperform your competitors is amazing, isn’t it? The data culture together with high performance teams can help you in the organization’s strategies as a whole, promoting exponential results. When collecting information, the objective of many companies is to convert raw material into useful data, […]

Having a self-managed team is every area leader’s dream, isn’t it? But we know that developing collaborators with different profiles to achieve the product objective is even more challenging. Thinking about it, companies from different segments have started to look for high-performance employees, but it would be even more interesting if this were developed already […]

A lot has been said about digital transformation and many people don’t understand how the process is or if any company can go through this transformation. The answer is quite simple, yes every company that believes in digital transformation can start to have good practices and start the digital process in their teams. In retail […]

The world is changing at a very high speed, organizations are increasingly trying to meet market needs and differentiate themselves in a competitive landscape. For this, projects and more projects are executed in order to achieve the sole objective of meeting the needs of the market and/or people. And Scrum can help you.   Scrum: […]

In 2020, the most challenging year in recent times, speak “the new normal< /span>” is annoying. But if there’s one thing that has become different this year, it’s the feedback. The “new feedback” – this term is horrible, I know, but it is very necessary – as physical and social contact was restricted, the work […]

One ​​of the great needs of companies these days is to have better results, more productivity, and to really be able to connect more and more with their customers. The point is that the race to have more competitive advantage in the market is only increasing and many organizations are still failing to develop digital […]

  Businesses want and need to create better digital products. What’s the point of having a great business model if you don’t have a digital product that can deliver all the benefits? This has become a matter of survival! That’s why this article is part of a series where we talk about the maturity stages […]

We talk to companies on a daily basis and we see, in most of them, a common pattern regarding errors in the transformation process (whether digital or agile). Some of these failures are committed systematically in the areas of Technology and Business, generating products that often do not please or do not generate as much […]

Continuing to talk about how you can develop digital products that truly deliver value and stand out in the market, in addition to understanding your company’s current landscape, it’s important to understand what your organization needs go through changes in structure, processes and culture. In this article, we’ll learn more about the pillars that need […]

Agile transformation is something much discussed nowadays by companies that want to be aligned with the market and develop better products and services. However, being able to identify what level of agile maturity your company is at is an important part of the process, and often quite complex. Understanding how agile your company is already […]

Adopting an agile methodology is what everyone wants to do. Agile companies can increase productivity, shorten the delivery cycle and still improve quality. No wonder everyone is in the race for agile transformation.   However, for many this is a big challenge that involves several redesigns. When the company works in a traditional way, the […]

Understand how to better organize your team for more efficiency and results By Antonio Costa During our consulting and coaching processes, we often come across a scenario in which phrases or questions arise such as: – I want to try to change something, but I don’t know what… – The way I’m doing it I’m […]

Learn the best solution for the scenario you are in and achieve the real benefits of being agile By Antonio Costa Having more performance, more productivity and being more agile is one of the main goals of many people today, in any area, isn’t it? You know that you need to work differently, you want […]

Learn with the dynamic “Why Agile” to understand the real reasons why you want to be more agile and extract the maximum benefits from this process  By Antonio Costa One of the techniques that we learn from Scrum.org and apply in every consulting process we do is “ Why Agile?”. This practice is the starting […]

Understand now how the application of agile methodologies works in practice to have a more efficient and agile team Much is said about the benefits of using agile methodologies, not only in the technology area, but in several others such as Marketing, HR, Sales, Finance, etc… However, one of the most frequent questions related to […]

Understand how agile methods can help different areas and teams to have more productivity and organization In 90% of cases, the answer is YES. When we talked a little more with these people, we mentioned some common situations in teams that need to be more agile. Some of these issues are: Lots of external interference […]

Understand how these multidisciplinary teams help a company to deliver more  By Antonio Costa< /h6> We visit several areas and companies throughout our consulting process, whether in the product development, programming, human resources, financial, sales, business area, among others, and a very common question is: Does the SQUAD format really work for organizing teams? If […]

Understand how these failures are hindering your company’s results during the Agile Transformation process By Antonio Costa Many companies want to make the agile transformation so that they can better organize their teams, in order to deliver more value and ensure more competitive advantage for the organization. However, throughout this movement of change, as we […]

Understand how it is possible to have more productivity and effective deliveries in any area of ​​your company and make them more agile Can I apply agility in any area of ​​the company? The answer is YES, but it depends on a few points. Being agile today is no longer a feature of IT or […]

Understand how the role of the Test Analyst or QA is decisive for the quality of digital products By Rodrigo Matola The way we develop products is constantly changing. Currently, companies around the world are adopting agile product development, using some of its frameworks (Scrum, Kanban, Lean…). This new way of working affects all traditional […]

Understand better the beginning, middle and end of the Agility specialist’s performance within the digital product development team By Fabricio Pequeno and Ricardo Avigro Considered one of the 15 emerging professions in 2020 in Brazil – according to a study published by LinkedIn, o Agile, or Agile Coach, or Scrum Master, or Agile Master, or […]

Understand how the focus on the user and their journey should be the central point of development for a successful digital product By Antonio Costa Many companies that are in the Transformation process, whether Digital or Agile, are making a very serious mistake in their Product Development wake. There is a strong focus on the […]

Your team releases several features, works hard, but the results don’t show up? Now understand the main causes of all this By Filipe Machado and Thiago Fregni In any business, whether it is a digital product or not, one of the main concerns is to meet the needs of the stakeholders and this ends up […]

How do we clarify the main questions that arise in this initial process of implementing agility in a company By Eduardo Alcaraz Initiating a transformation in a company, be it agile, digital or cultural, really is a very significant decision, considering the impact it has. Even though positive and with so many benefits, this journey […]

Learn what the benefits of UX are and how this practice makes the customer become a fan of your product By Nelson Legal Just around the corner, he is arriving, the most desired, the most sought after, the most wanted and valuable, the customer! Also known as consumer, user, target audience and so on… All […]

By Filipe Machado During the day-to-day work, a team can present some dysfunctions, whether due to internal fights, mistrust, lack of commitment or even dispute of position. These problems are common, but they can become impediments for the team to act in an engaged way and with high performance. But if you’re reading this text, […]

The leftover risotto is a great analogy to explain in a didactic way the relevance of the test pyramid to stakeholders By Rodrigo Matola It is sometimes difficult for a non-technical stakeholder to understand the importance of testing a functionality well before putting the application into production. I always heard: “I understand the importance of […]

Understand now the five bases necessary to succeed and competitive advantage in this Digital Transformation process Every day we can see how the world is changing and how it is happening faster and faster. “We are on the cusp of a technological revolution that will fundamentally transform the way we live, work and interact. In […]

As long as you don’t understand in detail what Digital Transformation is, your team will continue to make great efforts with low results. Understand at once and get ahead! Can digital transformation help me do more with less? Can I deliver more results in my company? Working more efficiently, which generates more deliveries? What can […]

Every week I visit different companies and I have been closely following two “fashionable” themes that have somehow become interdependent: agility and digital transformation. It is clear that many companies are failing to understand agility, and this in turn is contributing little to the digital transformation, so relevant in the current scenario. This is because […]

Maturity, product vision and correct skills are three of some of the main failures that happen in this process of change and innovation of digital transformation Digital Transformation is no longer an option and companies that have not yet started this process are lagging behind. However, in the race to change, some crucial mistakes happen, […]

Understand how to have more dynamism and less bureaucracy to launch your products faster and have exponential growths I hear the question a lot from managers and business administrators: “How can I launch a product in a short time if my company is slow?” or “Is it possible for my organization to quickly launch a […]