Initiatives resulted in a 315% growth in the app’s user base

CHALLENGE

In the Brazilian market for over 18 years, Sem Parar is one of the main payment services for tolls, parking lots, drive-thruses, gas stations and other accredited establishments. The company, which is part of the FLEETCOR group (an American multinational with operations in North America, Latin America, Europe, Australia and New Zealand), had a great challenge: to develop products faster and adding more value to the end user.

SOLUTIONS

For this, we set up a multidisciplinary team to transform the way these deliveries were made.

• An agile cell was created with the objective of changing the entire process, from creation, through development, to final delivery, promoting deliveries that generate more added value to the business.

• Our role was to create a new way to make these deliveries, developing a different process.

• We generate a proximity between the teams, always aiming at the demands and needs of the user (user centric);

• Among the various initiatives, we highlight the reformulation of the company’s application, which was re-launched with the brand’s new visual identity – much more modern and focused on its consumer.

• For this, a survey was conducted with 600 customers, identifying the main pains of users in the app. Giving more prominence to the most used functions, according to the data in this study.

 

RESULT 

With the application of the knowledge acquired in a new interface that is more current, friendly and intuitive for users, the result was a growth of 315% in the Sem Parar app user base. Obtaining results above expectations, the digital transformation has infected the company, causing an impact on the organization’s culture – which seeks continuous changes. As such, one-off initiatives in the technology areas are expanding to the entire company, such as the tactical and strategic layer, for example, creating an official agile treadmill.