Understand how to have more dynamism and less bureaucracy to launch your products faster and have exponential growths

I hear the question a lot from managers and business administrators: “How can I launch a product in a short time if my company is slow?” or “Is it possible for my organization to quickly launch a product and get ahead?”

Currently startups play a very different game than big or traditional companies. They have much more dynamism, less bureaucracy and, therefore, are able to launch a product in a short time, faster and have exponential growth, even threatening the big players.

Often the wish of the board is to have a project that already gives some kind of short-term feedback (maybe in 3 months for example), but the project will usually take from 1 year to 1 year and a half. You end up losing time-to-market and don’t get ahead. This even when you manage to launch a good product.

Companies even have great professionals, but they can’t play the game and launch the product good and fast. What happens?

Generally, the company is in a culture, a traditional status quo, and changing that is difficult and often time-consuming. Some signs of a traditional status quo:

• Many projects in parallel, taking people’s focus away
• Low transparency of what’s happening in the projects
• Team used to the current status quo and want to make a product 100% perfect to cast, with absurd technical perfection
• Fear of challenges. “What if something goes wrong on the way?” many think, and end up not even moving.
• Some companies start the process of hiring people, but until they find it in the market, do the onboarding, and then start to change the < em>mindset of the team, it’s been a long time.

We talk to companies on a daily basis, how do we see that people are breaking these barriers and launching a product fast?

Basically we see two great models of success:

1) Create a separate cell within the organization.

This cell can be more or less coupled in the organization.
– A more coupled cell can be like an area of ​​innovation.
– A less coupled cell ends up being a spin-off, sometimes even with another brand.
In both cases it is vital to have professionals who can lead this team with agility. Having an Agile Coach who can help with tools and agile mindset can define the success or failure of the initiative. Otherwise, the team won’t do much different.

2) Hire an expert team, a SQUAD, who is already used to these challenges and solves this type of problem faster. It is important to choose the right supplier and merge the external team with some internal people, especially senior business and IT people.

In both cases, launching a product in little can range from a few months, up to 1 year. It all depends on how well you know the market. In projects with less knowledge of the market, in the beginning the team will be composed of more research people (Research). If the team already knows the market well, the launch ends up being in a shorter period of time.
But regardless, it is essential to validate the hypothesis of the problem with potential customers, with MVP solutions. Only after that, make the product more robust and more scalable.

agile.inc is an expert in both cases, helping companies to launch better products that give them a competitive advantage in this complex market.

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